Every crisis presents an opportunity, no matter how challenging the situation. Unfortunately, the oil and gas industry is one of the sectors with severe blows from the corona outbreak. Dampened oil prices, idle rigs, layoffs, job losses – it has all struck like a clap of thunder. The ones who have been dreaming of a career in oil and gas, are demotivated. The ones who are a part of the industry are trying to keep up with the challenge and discussing the best ways to get through this. I agree that you might not consider this as the right time to enter the industry. But what you cannot stop working on is – your brand. Come what may, developing a strong personal brand is for all times.
How to build your brand during the corona outbreak?
Learn about the Industry
Start with gaining knowledge. Learn about the industry and the various possibilities that can elevate your career. Technology, company culture, people, current affairs, employment and recruitment trends – there’s a lot that you need to comprehend about the oil and gas sector if you are keen on building a career here. Check out relevant industry journals, talk to people for more insights, and even try some remote internships. With the lockdowns and social distancing, there’s time to widen your knowledge base.
(Check out the latest industry updates on Energy Dais)
Build Your Skills
This is probably the perfect time for taking up some online courses, refining your skills, and learning some new skills. In the modern oil and gas industry, being tech-savvy is not enough. You need to ask yourself what else do you need to know and how you can learn it. Along with the core technical skills, the industry also looks for professionals with strong soft skills and emotional intelligence. Remember, this is not merely a job hunting program, but the path to building your career in the industry.
Leverage your uniqueness
What is the element that helps you stand out from the crowd? What makes you unique? What makes you, You? This is what people remember and you can certainly leverage it in your favour, while developing your personal brand.
These distinguishing traits of your personality need not be strictly relevant to the profession you are pursuing. It can be your unique perspective on situations, your empathetic approach to a problem, strong convincing skills, or even your good sense of humour. What we don’t realize is that who we are as an individual is the most important brand statement. All we need to do is how to bring out the best of it.
Write Your Story
People connect better with a story. You need to build a coherent narrative that explains clearly where you come from and what you aspire to be. Let me give you an example. If you are up for a job interview for the position of Technology Writer and you don’t have a technical background, here’s what you can say.
“I believe that my big-picture approach and in-depth knowledge of new technology in oil and gas uniquely positions me to cover emerging technologies with a different perspective.”
What could be perceived as a weakness has been turned into a very strong quality. You have a different take on the new tech in oil and gas and you can creatively approach a technical subject.
The key is to focus on the value you can bring on the table.
This is particularly relevant for the fresh graduates, whose early career opportunities have been obstructed by the corona pandemic. You need to tell your story well. And you need to be true.
Remember, branding or reinventing your brand is NOT about creating an individual you are not.
Build Strong Relationships
Look at the brighter side of the lockdown and social distancing. People are getting closer online. Social media consumption has increased dramatically in the last few days.
Once you have identified your brand statement and embraced your story, the next step is to connect with relevant people. At this point, you have to strategically network, and re-introduce yourself to old friends and acquaintances. These are the people who would be your leads for new career opportunities and recommenders.
First, make sure that all your contact points – Facebook, Instagram, LinkedIn, personal website, and so on, are consistent and updated. Since most people are staying home these days, reaching out to them via phone or email is a good idea – ask them how they are doing and inform them about your career direction. Seek help and advise wherever required. But make sure you are not intruding in anyone’s space. Keep the conversation friendly, polite, and precise.
(Suggested Read: Importance of Networking in Oil and Gas Industry)
Create a robust Online Presence
Consider your social media account as your portfolio. If people land on your profile, give them a glimpse of your expertise. The content you put on social media is no less than your unique intellectual property. A very important aspect of personal brand is adding value to this content. It’s a great way to inspire others and engage with you and you never know, somebody might just get impressed and offer you a job. Yes, even in the time of this crisis.
(The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of Energy Dais.)