Insights - Energy Dais
Strong Personal Brand

Developing a Strong Personal Brand for a successful Oil and Gas Career

There was a time when branding was used only in the context of business. Today, branding is also about individuality and how you are present yourself to the world. With the increasing online space and rise of social media, developing a strong personal brand is more important than ever. Your personal brand helps you make that first impression and there are no second chances to make that impact.

No matter what your current job is or what project you are working on, you are your brand. Your brand is the impact you leave on others. That impact matters. Your brand matters.

Why a Strong Personal Brand is important in the Oil and Gas Industry?

The oil and gas recruitment trends are undergoing a significant change. Cultivating a strong personal brand has become more important than ever.

Recruiters and hiring managers across the industry are using social media during the interview process. The social media accounts of the candidates are also taken into account while assessing their profile and suitability for the job role.

A 2018 survey reveals that 70% of employers use social media to screen candidates during the hiring process, and 43% of employers use social media to check on current employees. These numbers are an important indication of the changing outlook towards social media. Your online identity that empowers you to make an impact on the prospective employers – LinkedIn, Facebook, or Instagram.

Beneficial for the Oil and Gas Business

A strong personal brand is not just important for individuals seeking a career in oil and gas or people already working in the industry. It is important from the perspective of oil and gas employers or companies as well.

The oil and gas companies should encourage their employees to build their strong personal brand. Any organization is represented by its people at conferences, events, or exhibitions. With a strong personal brand, employees can add more value to their company and offer enhanced exposure to its business. This is how great employees help in finding new customers and in retaining the existing ones. Such employees with a strong personal brand are viewed as credible thought leaders.

How do you build a strong personal brand?

The development of a strong personal brand begins with a deep understanding of yourself. At the same time, there needs to be a consistency and coherence between your image and your personality. While exploring personal branding, it is important to remain honest and authentic. Nothing beats being true to yourself. Living a lie can do more damage than you can imagine. It would not only send out an inconsistent message to others but also expose you to greater vulnerabilities.

“The most effective personal branding strategy these days is to build a true narrative.”

Your efforts for developing a strong personal brand should begin with identifying your core values, interests, passions, motivation, and also what makes you happy. Thereafter, you must pen down a personal vision statement – a bold and true statement that defines where do you see yourself in the times to come. This vision statement will continue to evolve with your progress.

The next step would be to identify your goals in life. What is it that you want in life and what does success mean to you. Once you have listed your personal goals, you can chalk out a strategy or path for achieving them.

A Strong Personal Brand differentiates you from the competition

You are your brand. A marvel, different from the crowd.

“Your brand is what people say about you when you’re not in the room.” – Jeff Bezos

A unique blend of your skills, experience, and expertise – all these make you who you are and define your personal brand. This is how you present yourself to the world and through your social media profiles, you pitch your personal brand to the world. When oil and gas recruiters are considering you for a job role, they are also looking at your social media profiles. A strong personal brand will act as the competitive differentiating factor and empower you to establish trust among prospective employers.

Developing a strong personal brand is a lifelong project. Let it grow organically and evolve with you. There can be no set rules for personal branding but these general guidelines can help you take the first steps in building your brand for a great career in the oil and gas industry.

(The views and opinions expressed in this article are those of the author and do not necessarily reflect the views of Energy Dais.)

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Garima Gayatri

Editor

With a background in English Literature and a diverse experience in writing and editing, Garima now focuses her creative energy in the energy sector. She believes that the world needs to be more aware of the myriad shades of the energy landscape. Being extremely passionate about people in this industry, Garima currently engages in bringing out real stories to inspire hope and change.

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mm

Garima Gayatri

Editor

With a background in English Literature and a diverse experience in writing and editing, Garima now focuses her creative energy in the energy sector. She believes that the world needs to be more aware of the myriad shades of the energy landscape. Being extremely passionate about people in this industry, Garima currently engages in bringing out real stories to inspire hope and change.





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