As each day brings more coverage on the COVID-19 pandemic and its impact on global communities, it can get really difficult to cope up with the ongoing development. But the outbreak has also revealed some extraordinary moments as people express solitude and unite to emerge stronger than the crisis. The oil and gas industry, one of the hardest-hit sectors, is also coming together despite the distance to fight this shared challenge. It is in such times, that we must not forget what all the industry has achieved and share stories that inspire strength and hope. It is in times like this, that we need to learn about people who have contributed significantly and continue to do so. I got the opportunity to speak with Mr. Colin Ross, the Director of Marketing at Wood, at ADIPEC 2019.
With the conversation around Oil and Gas 4.0 dominating the arena, we discussed the elements that add to the industry’s grandeur. Here’s Mr. Colin’s story and I hope we all cherish the industry’s resilient spirit and learn something in the light of his eventful journey. We are in this together.
In Conversation with Colin Ross
How do you look at Oil and Gas 4.0?
Undoubtedly, Oil and Gas 4.0 is very important.
As a company, Wood has identified four megatrends that we are paying attention to. One of those is digitalization.
And across the energy industry, we think that digitalization has the ability to transform how we design, how we operate, and how we maintain oil and gas assets. And I truly believe that can help us in terms of increasing efficiency, increasing the life of assets, and can also help us in reducing the people employed in hazardous tasks, and in getting the most efficient results.
What is your take on collaboration in the industry?
I would like to answer that in two ways. Firstly, if I think about Wood for a second, we firmly believe that we will create the most value when that’s co-created with our customers. It’s just this week that we have launched something called Collaboration Laboratory, and that’s really an experience where we can work with our customers on their toughest problems, to create the solutions together, that would help them achieve, whether it’s energy 4.0 or digitalization, or whether its energy transition. Whatever those challenges are on a big micro level we are going to deal with, we want to do that in a collaborative way.
If you look at the industry as a whole, then collaboration is the key. Particularly, when you take something like energy transition.
The only way we are going to achieve what we need to achieve as an industry is when we work together.
Peers to peers when it comes to the operators, when the supply chain collaborates together, and when we bring together a diversity of thoughts. So whether they are digital experts, industry experts, or our customers, I think that’s how we are going to create value, not just for us but for generations to come.
Why do you think an online presence is important for oil and gas companies today?
In my role as a Director of Marketing, I am clearly very passionate about this. It is extremely important that we have a presence in an online context. So far, you and I, have talked about collaboration and megatrends.
One of the other mega trends that we see is – future skills and the need for us to attract and retain and develop the future generation, of our workforce. They are digital natives and that’s how they operate. So for us to be relevant, we need to be in that space.
And as an industry as a whole, I think we are seeing great strides but still there’s a long way to go. We are excited to be a part of that conversation and make sure that we represent ourselves in the best possible way we can digitally and also even internally.
We have got 60,000 mines – how do we tap into that, how do we make sure that we get the most value from them. Online platform is one of the best ways to do so.
How do you look back at your journey in Oil and Gas?
Wow! So, I have been in oil and gas for about 20 years. I have been in the operator context, subsea context, and in my current role, tt’s been a brilliant journey. I have seen the world in many respects – from Alaska to Kualalumpur, and kind of everything in between.
I think we are some of the smartest, most innovative people, on the planet and we shouldn’t forget all that we have achieved.
When I look at the future, I am personally excited, about all that we can do to apply that ingenuity, thought leadership, into some of the new challenges that are in front of us. I think that will be really important in shaping the future for not just the energy industry but for the world at large.
(This is an excerpt from an exclusive interview with Colin Ross and Energy Dais reserves all rights of publication.)