The year 2020 has been nothing less of a roller coaster journey so far for the oil and gas industry. From the US-China trade deal to multiple firms committing climate resolutions to the Saudi-Russian oil price war, everything has pulled market experts into a million directions. The latest and the most important addition to the journey is the coronavirus pandemic which in literal senses has brought the world to a standstill. The outbreak is a human disaster, affecting hundreds of thousands of people. With oil prices grossing $29 a barrel, oil firms are once again forced to lay off a huge chunk of the workforce as part of cost-cutting. The market is on its knees, and business opportunities are scarce.
This article is intended to provide oil and gas companies with a perspective on Energy Dais and how this simple tool can help the industry navigate not just through the currently prevailing Coronavirus pandemic situation, but in every scenario.
Opportunities served in a Plate
At the time of writing this article, there have been 219,500+ coronavirus cases worldwide, with over 9000 deaths. A large number of companies have asked their employees to work from home, barring those who serve in critical positions across asset-heavy industries. The oil and gas industry is no exception. Major energy firms around the world have enforced work-from-home protocols for office staff and began health checks for remote or critical workers. Firms like BP, Exxon Mobil, Kinder Morgan, Motiva Enterprises and Royal Dutch Shell have directed most office staff to work remotely. The coronavirus pandemic has also forced event organizers to postpone multiple conferences and exhibitions scheduled in the coming days. The governments across the world have already declared stimulus packages worth $240 billion despite central banks easing liquidity and capital requirements for banks. In a nutshell, a lot of business has suffered, and even more so for the oil and gas industry which relies on the volatility of the fuel prices.
At Energy Dais, we have looked at the situation very methodically. Evidently, over the past two years, we have empowered oil and gas companies to cut on costs, simplify their operations and facilitate ease of doing business across the globe.
Through a complete ecosystem dedicated to the oil and gas domain, we have fueled the sale of over $100 million worth of products and services. The network we have built at Energy Dais consists of major NOCs/IOCs, OEMs, Consultants, Service Providers, and industry professionals. We have been able to instantly connect potential buyers with the right supplier, and provide exponential business growth to our clientele. In contrast to conferences and exhibitions where oil and gas companies can only market their products for a day or two, Energy Dais has marketed their portfolio year-round for a very small amount of money.
In times like these when a global pandemic is threatening the global economy and has pushed oil prices to $25, we believe that the importance of our digital platform has increased manifold.
Moving forward, here’s how Energy Dais has helped the oil and gas companies market to a much larger audience than conferences and exhibitions ever could.
Marketing to a Larger Audience
You might be reading this for the millionth time, but the world has gone digital. Every aspect of our life has been digitized one way or the other. Result: Faster growth, lower costs, reliable services, and increased consumption. At Energy Dais, we are an ardent advocate of digital disruption in the oil and gas industry, and hence all our efforts are focused in that direction. Result: Strategic marketing, worldwide sales, surplus revenue, and increased trust.
At Energy Dais, we believe in simple reasoning: more people in your awareness segment means more people in your buying segment of the sales funnel. This means that the higher the number of people who know about your brand or have some knowledge about your offerings, the higher will be the number of people buying from you. Of course, the B2b sales cycle is longer than B2c because it characteristically involves a lot of individuals in the decision-making process. But closing a deal comes at the later stage. You have to actually put your offerings out there in front of a larger audience much before they even start considering you. Traditionally, the oil and gas industry has relied on word of mouth, referrals and more than often, conferences and exhibitions. The ADIPEC 2019 alone saw over $17 billion of business being conducted during the event. However, at a time like this, when the coronavirus pandemic has strangled the markets and all sorts of travel are banned, a lot of companies are faced with the predicament of marketing their portfolio to potential buyers.
At Energy Dais, we have engineered marketing channels that not only puts your offerings in front of a much larger audience, but it does so in front of a much relevant audience. This has resulted in an increased number of RFQs generated and has inflated our client’s pipeline with leads that are highly convertible.
The below-displayed numbers actually put this into perspective:
Our multi-channel marketing solutions include:
Contact our sales team today to leverage industry-transforming solutions today!