Social Media Influence on Job Hiring

As they say, “Social Media has taken the world by a storm.” There are currently 3.397 billion active social media users. From sharing daily updates through images, videos to advertising, buying, and selling, people are using social media for almost everything now. A recent survey by CareerBuilder adds a major extension to this in the form of hiring. Apparently, 70% of the employers in 2017 took it to social media for screening candidates. This is a staggering figure and lays emphasis on the rising social media influence over the recruitment process.

This article will read about the importance of social media platforms, and the idea of building a brand for yourself through it!

Why Social Media in Oil and Gas?

In the 21st century, almost everyone has a digital presence. If allegations were to be believed, tech giants like Facebook have a consolidated data portfolio on all its users. And that comes easy when you are updating everything on social media every now and then. While professionalism was still a part of social media culture back when Facebook and Twitter were growing like anything, it was Linkedin which gave a new perspective to the users on the matter. With the advent of Linkedin, users realized that social media could not only be used to grow their professional network, but also to find prospective candidates for their companies. This is significant in many terms, considering the changing dynamics of the job industry. Social Media influence can be seen through a CareerBuilder survey of 2017 which indicates that your online profile can be one of the reasons that a company decides to hire you. The importance of social media can be realized from these numbers:

A survey compiled results by asking employers, who use social media platforms for screening candidates, what they look for when reviewing potential hires:

• Supporting information for the said qualifications for the job: 58%
• The professional online persona of the candidate: 50%
• Views of other people about the person: 34%
• Reasons for disqualifying the candidate: 22%

This pretty much sums up what we’ve been trying to say. Social media influence is real, and it plays a big role in leaving a lasting impact on your employer.

Build Your Brand through Social Media

Brand building is one of the most important things today when social media usage is at its peak. These social media platforms present us with the right networking opportunities. However, we have to be careful about posting distasteful content. It doesn’t matter if you use social media in the workspace or not, but it’s extremely important to build your personal brand, and maintain it. Make sure whatever you post is something you’d not feel uncomfortable with your employer seeing it. Complaining about your job situation, giving out comments which are not in good taste can lead you into a poor situation. Instead, you can use social media to build a good reputation for yourself among colleagues. A little gratitude post for your team or your boss in a month or so can do wonders for you. Stay away from the notion that people don’t notice your online personality. In this job market, use social media to your advantage!