How to rekindle marketing in Oil and Gas industry?

There are about 1.2 billion websites and counting and around 125 million businesses in the world and the list continues. Amidst this tremendous number, our oil and gas industry occupies 70,000 companies in the world. Although this number doesn’t include the companies catering non-specifically to the oil and gas industry, in such a large volume of companies and websites, our industry seems to fade away. Then how to do effective marketing in the Oil and Gas industry.

The numbers do reflect the enormity (in terms of the number of companies) and their existence. The question remains that how effective is our marketing in paving the way for breaking the barriers of insignificance?

Will there be any utility of these websites if they are not equipped with basic tools and information? Would there be any use if they can’t help potential marketing clients and companies to reach out and collaborate with them?

Let’s have a look at the global picture and why we need to examine ‘marketing as a tool’ in this $1.72 trillion industry:

• Increased energy demands due to social and demographic factors;
• Increased energy demand;
• Increased cost of oil extraction;
• And other critical uncertainties prevalent in the market.

Why and how marketing will help?

In this contemporary scenario, a company needs to be visible on both online and offline platforms. Recent studies have revealed how there’s a lot of scope in collaboration and capacity building through marketing in various verticals of the Oil and Gas industry. But sadly, the volume of companies we mentioned in the introduction does not have an online presence. A research, ‘Why your company should be visible on the first page of the Google search?’ by a lead generation expert shows that the ‘golden keywords’ which describe an industry’s products and services are the barometer of the reach a company has. But, almost 90% of the users do not prefer to go beyond page 1!

That means if a company doesn’t have a proper SEO content on their website; it will lose the visibility and hence would lead to a loss of 81% potential customers according to the research. So, it is of prime importance that your company is traceable on the web. It is not that the Oil and Gas industry is aloof of the digital transformation. It warmly accepted the change in the 1990s but soon lost the grip due to disrupting supply, demand and commodity prices; rapid changes in technology; and changing consumer needs and expectations.

To learn how supplier and buyer relationship has changed in the past decade, click here.

A recent study affirms that it is the need of the hour to take one stand on this issue and to break the barriers to create an ecosystem of companies and work on collective growth. International Association of Oil and Gas producers have already launched multiple joint industry projects to harmonize and increase performance in the design vertical.

Energy Dais is one such platform where the Oil and Gas companies can find the solution to almost all the hindrances, like finding relevant tenders, collaborating with right people and penetrating geographies which were previously impenetrable. We make marketing easy and simple for you! We have especially dedicated space for you which is your company page which we equip and empower with proper keywords, relevant and traceable content to enhance your visibility, following which you appear in search of a product or service in which your company does business.

We, Energy Dais along with our clients, would like to initiate a neo-business wave to address these challenges and drive a culture of innovative procedures to increase the profitability in the industry.