“Your brand isn’t what you say it is, it’s what Google says it is.” Being found on the first page of Google can be a gamechanger for oil and gas businesses.

In one statement, Chris Anderson, the former Editor at Wired, put together the power of Google and its impact on a brand’s online reputation. Since the year 2006, Google has emerged as the “all powerful” search engine and today, it is the most widely used search engine on the planet.

A Highly Dominant Search Engine: 5 Quick Facts

1. 3.5 billion Google searches are made every day. (Internet Live Stats)
2. The volume of Google searches grows by roughly 10% every year. (Internet Live Stats)
3. Every year, somewhere between 16% and 20% of Google searches are new—they’ve never been searched before. (Internet Live Stats)
4. 90% of the searches made on desktops are done via Google. (Statista)
5. 35% of product searches start on Google. (eMarketer)

Facts speak for themselves. Google enables thousands, if not millions, of internet users to search for results on your company, for a general idea. Increasingly, year after year, consumers are using Google to find solutions to their problems. If your business is not showing up on the first page of Google, how would the prospects know that you exist and you offer the products or services they require.

Why the First Page of Google?

Because anything on Google’s second page is dead!

How many of us really bother to visit Google’s second page while searching for anything online?

The best of the best is on the first page and thus, 90% of the traffic is right there.

Less than 10% click “Next”.

When was the last time you Googled something and hit the next button?

The online community is growing and so are the online searches for products or services. This stands true for the global oil and gas industry as well. Be it generic or niche products, the people across the industry are searching for products and services online. However, modern online space has too many contenders. To carve out space amidst the clutter, relevant content is required.

Be it manufacturers or service providers, most of the oil and gas companies have valuable content that is helpful for their customers and users. However, if that information isn’t making it on the first page of Google, it is highly likely that it would go unnoticed.

How oil and gas companies can benefit by showing up on the first page of Google?

• Increased Traffic to your website: Since about 92% of traffic is on the first page of Google, your websites need to be on top. If your company’s website becomes visible on top, it would certainly result in more leads and traffic.

• Introduce your business to new customers: Eliminating all barriers, the first page of Google puts your business in front of new customers. The more number of people see your business, the chances of getting more customers increases.

• Strengthen your online presence: Consumer behaviour is evolving across the oil and gas industry. Not only are so many people online today, but they are also using the internet for informed purchasing decisions.

Various studies have revealed that 89% of buyers conduct online research before purchasing. No matter if a person clicks on your website or not, being on Google’s first page is important because it puts your business in front of people searching for it. It is like having your business on a platform where most of the potential customers are.

• Enhance Business Credibility: Your business can earn immense trust by being on the first page of Google. Re-emphasizing the undeniable truth in modern times, Google is a widely used, highly trusted platform that people trust and rely on. Showing up on the first page of Google is like telling the online community that you have Google’s approval. People are more likely to trust you if they trust Google, and Google approves of you.

Visibility on the first page of Google can certainly work wonders for your business but there are no shortcuts to improving your rank on Google. It is a long term process. Google only tracks fresh, authentic, and relevant content. For this, oil and gas companies need to provide accurate and consistent information that aims at facilitating a positive user experience and most importantly, meets the expectations of searchers online.

Here’s how Energy Dais can put your business in Google’s spotlight:

Energy Dais is one of the fastest growing online B2B platforms for the global oil and gas community. Here’s how this platform can put your business in Google’s spotlight:

• Brand Positioning on Google’s first page

Energy Dais’ exclusive offering of Category Pages features 100+ oil and gas products and services. By listing your business with energy dais, your business gains instant global visibility as the category pages have been effectively optimized with relevant keywords and compelling content, and they tend to rank higher on Google.

For instance, you are a BOP manufacturer and a prospective client searching for this high-value product is unable to find you since you do not show up on the first page of Google. If buyers across the industry look for “top BOP manufacturers”, it is Energy Dais that shows on the top. Eventually, by listing your business with Energy Dais, you will appear on the top and finding qualified leads would become much easier.

• High Quality Content

Energy Dais, being a content-rich website, is preferred by the Google algorithm. The Category Pages and the Company Pages, with the Google AMP feature, have been SEO optimized effectively with the most searched keywords regarding the products and services.

Improved rank on Google needs content and a lot of it. With more content, oil and gas companies would have more material for promoting their business. There is no point in creating content that goes unnoticed. Further, Google tracks content that is relevant and stands out from the noise in the online space. Energy Dais publishes compelling content around oil and gas companies, their products, and services. Employing the power of SEO and using important keywords, it is made sure that the brand awareness and searchability are enhanced effectively.

• Reduced Costs

Top Organic ranks in Google can significantly cut down your advertising and marketing budget. Energy Dais can help you strengthen your online presence at a much-reduced cost. As mentioned before, this process is a long journey and an expensive one but with one of the fastest growing oil and gas platforms, the ROI will be much higher.

Invaluable Asset for Oil & Gas Business

Be it small, medium or large enterprises, brand visibility is a top priority. It is the first page of Google that can be a gamechanger for oil and gas manufacturers, suppliers, and service providers. It makes it easier for your target audience to find you and connect with you for greater business opportunities. Once the search has been simplified for the user, the rest can be assured by your positive customer services.

Now that you are aware of the perks, wouldn’t you wish to be seen on the top in the world’s most trusted search engine?

Connect with Team Energy Dais to take your place now!

(This disclaimer informs readers that the views, thoughts, and opinions expressed in the article belong solely to the author and are based on general research. They do not necessarily reflect the views of the author’s employer, organization, committee or any other group or individual.)